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Emails social media freelancers actually look forward to reading.

Join thousands of freelance social media managers who actually look forward to their emails. We mix practical tips, hot takes, and relatable advice to help you build a profitable business — without burning out or selling your soul. Expect smart ideas, swipeable strategies, and the occasional reference to reality TV or Chris Hemsworth’s abs (because balance.)

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Featured Post

Humiliating my Dad 😬

When I was 10 years old, I wrote to my local newspaper. They had this deal where they'd give out free ice cream if you wrote in for your birthday. Only it wasn't MY birthday - it was my Dad's, and I thought he'd like a free ice cream. I told them he would be 36, and his favourite ice cream was mint chocolate chip (that's my favourite too). They must have been stuck for stories as the front page headline that week read, "COLIN MOORE IS 36" 😱 That week, our phone didn't stop ringing with people...

Laptop, phone, camera, and coffee mug on desk.

If showing up online feels a bit heavier than it used to, there’s a good reason for that. It’s not that you’ve lost confidence. And it’s definitely not that you’re suddenly bad at marketing. It's that AI has changed everything. We're hearing it over and over. And it hasn't just changed how content is created (although that's a biggie) It’s reduced people's trust levels... massively. Between deepfakes, confident opinions with zero experience behind them, and stats that sound impressive but are...

Woman typing on laptop at a wooden desk.

Does this sound familiar? You spend ages putting a price together for a client who promises you content only for it to never arrive So you: grab some stock images repurpose their old content spend far too long in Canva or ask chat GPT to come up with something All while thinking, “I really wish I’d charged more for this.” It’s THE most frustrating thing ever. But here’s the bit most people miss… The longer you keep creating content without the assets they agreed to provide, the less incentive...

Hey Reader, We're all for starting the working year as organised and intentional as possible. So when we saw this reel, we immediately thought of you! In it, Amanda shares a great tip for decluttering your photo album. It's freed up tons of space on my phone. Hope it helps! ~ The two Lauras Here are some other ways we can support you... 📖 Check out our blog. We have tons of articles to help you in your freelance business. From content and marketing tips to business advice and everything in...

Hands typing on a laptop keyboard with a watch.

This is one of those emails every freelancer means to send… but rarely does. The “here’s how I can actually help you” email. Not a launch or a sales pitch. But a clear reminder of what you do, and where people can go if they need support. And in typical two Lauras style, we're practicing what we preach and doing exactly that today. And yes... you should absolutely send your own version of this email this week too. Here’s what we’ve got going on right now, in case you need us 👇 If you want to...

Pink keyboard, mouse, and laptop on a desk

We've helped over 4.5k freelancers since we joined forces in 2019, and still no one believes us when we say Passive income does NOT exist! But it is totally possible to make sales when you're not expecting to. So buckle up, my friend... this email is a little lesson to help you make more moolah in 2026! If you thought I was gonna go off on a rant about passive income, you were right - but I deleted the rant before sending this coz it was LOOOOOONG. How to get sales when you're not expecting...

Things I'm currently looking forward to... Christmas (mostly Christmas food tbh) SLOWM reunion Atomicon If you've not been to Atomicon before, you are in for a treat! They just announced the first speakers, and we are SO EXCITED (we've been petitioning Andrew & Pete to get this headliner forever!!) First up... JAMIE FREAKING LAING! We've been nagging Andrew & Pete to get Jamie at Atomicon for a really long time. Is it because we are massive reality TV fans? Maybe. Is it coz we love his...

My phone keeps autocorrecting the word 'Hubsy' to 'Brunch' 🫠 It clearly knows I am always hungry and constantly craving French toast! It's only embarrassing when I don't spot it - only 4 times so far 👀 So because I needed to edit my keyboard to avoid it happening again, I thought I should probably add some new shortcuts at the same time. I'm all about saving time right now and simplifying my life! So this is what I added - it might inspire you to update your keyboard text replacements too! →...

Hands holding phone taking picture of photos

In yesterday's email, I shared how the Arc browser was helping me keep my laptop (and brain) running better. Today I want to share the second change I've made to simplify my work life using the automations and shortcuts feature on Apple devices. This feature is SOOOOO GOOOD, not sure how we managed so long without it tbh. But it's safe to say we are now both fully embracing our automation era! How we're using Apple automations to make life easier Disclaimer: We're Apple gals, so we have no...

Laptop, tablet, and phone on a wooden desk.

If you've ever done a screenshare with me, you'll know I'm a bit of a tab hoarder... And I won't even mention how many windows I usually have open! Let's say if my laptop had a voice, it would be screaming 😱 All those tabs, windows, and distractions are no good for my brain, so I've been looking for a solution for ages, but nothing I've ever used has made a difference. Until now. Over the past few weeks, I've done two things that have made a big difference. Firstly, I tried a new browser and...