Welcome back to our 'one small thing' series, where we share one small thing to help you, your business, or your client's business! Let’s be honest: most people aren’t properly reading your social media posts. At best, they’re scanning. And when they do read them, they’re processing your copy at the level of a 9-year-old. 😳 So, as a social media manager (or ads manager) simplifying your copy matters is really important because: 1️⃣ Confused people don’t convertIf your message isn’t instantly...
4 days ago • 1 min read
Ever buy something expecting it to be a bit “meh”… but end up completely obsessed? That’s exactly what happened when I told Laura D we should try the Email Remix Wizard (created by our pals Justin & Sarah at Wake Up To Freedom). I'd hoped it might help a little here and there when we wanted to talk about something we'd mentioned in emails before. But honestly, it’s been blowing my mind because: The emails it writes actually sound like us! Most AI tools butcher tone, but this one is spot-on,...
8 days ago • 1 min read
Welcome back to our 'one small thing' series, where we share one small thing to help you, your business, or your client's business! Let’s talk about the dopamine high of a client win. You know the one... 💥 A post goes viral or sales are up, and they actually notice.💬 They send you a message saying, “Omg you’re amazing” 👏 They thank you like a normal, appreciative human In that moment, they LOVE you.And you’re glowing, obviously. But here’s the thing no one mentions.Their gratitude has a shelf...
12 days ago • 1 min read
Welcome back to our 'one small thing' series, where we share one small thing to help you, your business, or your client's business! Hey Reader 👋 So you’ve got a lead magnet. It’s free, it’s helpful, it’s out there doing its thing… AMAZING 🎉 But here’s a quick Q for you... 👉 What happens after someone downloads it? Because if the answer is "they just read it and I hope they come back in the future", you need today's One Small Thing... It's pretty simple...Add a call to action INSIDE the lead...
14 days ago • 1 min read
Reader If you want your content to actually get people interested in September, you’re gonna need more than a pretty graphic. You need to trigger a feeling with your audience. Which is why this carousel is still one of our most saved posts on Instagram and continues to be saved over a year later and we'd hate for you to have missed out on it! Just sprinkling these words into your posts, reels, and captions can help make your content more likely to connect and convert. It's always good to feel...
16 days ago • 1 min read
Hey Reader, let me ask you a question... Have you ever been talking about something with a friend (offline) only to suddenly see that thing everywhere? And you start thinking, “Is my phone listening to me?” 👀 It’s not. What you’re experiencing is the Baader-Meinhof phenomenon — also known as frequency illusion. The human brain is always on the lookout for patterns and connections in the world around us, and as a marketer, you can use that to your advantage! Because the more we see something,...
19 days ago • 1 min read
Welcome back to our 'one small thing' series, where we share one small thing to help you, your business, or your client's business! Are you a closet booster Reader? We won't be mad if you are! But if you are going to boost, there is one thing we'd recommend you do first... Look for a post that already has good engagement and aligns with your end goal, whether that’s traffic, leads or something else. That’s the kind of content worth putting money behind. Spending money on a post that no one is...
21 days ago • 1 min read
Like you, I went freelance because I needed flexibility — my son William needs round-the-clock care, and I wanted financial freedom without always asking, “Is it okay if I buy this?” But, school holidays, hospital appointments, and life in general meant I couldn’t take on loads of long-term clients. I needed something simple, profitable, and totally flexible. Enter: Power Hours. Here’s why I think every freelancer should offer them: They’re wildly profitable. I started at £99 (about 8 years...
25 days ago • 2 min read
It's been a banger of a month on the JFDI podcast! So if you've missed any episode, you're in luck 🎉 as they are all below for you. Subscribe to the show on Spotify | on Apple | on YouTube or pick from an individual episode below 👇 163: 8 Essentials a Social Media Manager Needs on Their Website We're explaining what you need and (more importantly) why. Simple tweaks that make you look good and attract more perfect-fit clients. Listen to episode 163 164: 3 Critical Ways to Legally Protect Your...
28 days ago • 1 min read